Guys, if you’re looking to get into the skincare game and want a routine that’s straightforward yet super-effective, you’ve come to the right place. Does a 13-step routine sound intimidating? We’re right there with you, and that’s why we abide by the rule that the best approach to skincare is always the simplest—and that’s where coconut oil comes in.

Conscious Coconut Oil is multi-use—from cleansing, to moisturizing, to even helping you grow the beard of your dreams, coconut oil makes it so you don’t have to stuff your medicine cabinet full of products that do little other than taking up space on the shelves. Grab your CoCo and read on to learn how to put this powerhouse skin-saver to use!

First Up: Cleanse

Cleansing is a crucial part of any skincare regimen. Washing your face first thing in the morning and before you go to bed at night clears your skin of the excess oil, dirt, and grime that can clog your pores and lead to the less-than-desirable acne we’d rather avoid. When you cleanse with coconut oil, you’re getting deep into the skin, leaving your face fresh, clean, and clear.

Here’s how to make it happen: Scoop out a tablespoon of CoCo and massage into dry skin for about 30 seconds. Give your skin a quick rinse with warm water and pat away excess moisture with a towel. To make sure you’re never missing a cleansing sesh, try our Organic Coconut Oil Wipes. Simply swipe onto skin for an even faster and easier routine.

Say Bye, Bye To Blemishes 

One of our favorite things about coconut oil (disclaimer: we have a lot of favorite things about coconut oil), is that it’s loaded with lauric acid, a key fatty acid full of antimicrobial and antifungal properties that can help clear out acne-causing bacteria. What’s more, because coconut oil is a powerful moisturizer (see below), keeping CoCo in your skin-clearing arsenal can do wonders for reducing acne scarring. Pro tip: Apply a dollop of coconut oil to your skin before you go to bed—trust us, you’ll wake up with an amazing glow.

Turn Back The Clock On Your Skin

Remember how we mentioned that coconut oil is a moisturizing miracle for your skin? This is absolutely key when you lean into coconut oil for its anti-aging capabilities. Inflammation plays a significant role in skin’s aging, but because coconut oil is anti-inflammatory, it helps strengthen the skin’s connective tissue, working hard to reduce the appearance of fine lines and wrinkles. Add to that the fact that coconut oil is a powerful exfoliant and you’ll be reaching for your jar of CoCo for a smoother complexion ASAP.

Groom (Or Grow!) Full And Healthy Facial Hair

Lauric acid is back at it again and here to help you grow that beard you’ve been going back-and-forth on for months. Get that facial hair growing strong by massaging about a tablespoon of coconut oil into your skin. Lauric acid penetrates the skin easily, supporting healthy hair growth and making for soft, not scratchy, facial hair that’ll be the envy of all.